The KitchenAid Empire toaster is trending on Amazon Australia and with a price drop that’s no surprise.
Currently reduced to $177, down from its usual $239 price tag, the stainless steel toaster has become one of those surprisingly viral home buys shoppers are rushing to secure before stock disappears.
With 26 per cent savings, a five-star rating, and more than 10 thousand recent orders from the brand, it is quickly becoming one of the most talked-about countertop upgrades online.
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While a toaster might not sound particularly thrilling on paper, anyone who has suffered through unevenly burnt sourdough or half-cold crumpets knows the difference a good one makes.
KitchenAid’s Empire toaster has built a loyal following thanks to its wide range of toasting shades that let users customise everything from lightly warmed bread to deep golden crunch.
The extra-wide 3.1cm slots are also a major selling point. Like artisan bread, chunky fruit toast, bagels and homemade loaves slide in without needing awkward squeezing or trimming.
For anyone currently battling a tiny toaster that only accommodates supermarket sandwich bread, this feels like a small luxury that instantly improves breakfast.
Then there are the extra functions, which sound gimmicky until you actually use them.
Alongside standard toasting, the appliance includes Bagel, Defrost, Reheat and Little Longer settings.
The bagel mode is particularly appealing for brunch lovers, toasting the cut side while gently warming the outside so you do not end up with a rock-hard crust.
The “Little Longer” feature is also the sort of detail people become strangely passionate about once they own it.
Rather than restarting an entire cycle and risking charcoal, it gives bread a quick extra burst when it is almost perfect but not quite there yet.
Design-wise, the toaster leans into KitchenAid’s signature polished aesthetic.
The stainless steel construction gives it a premium feel without veering into flashy territory, and shoppers wanting a coordinated kitchen setup can pair it with other matching KitchenAid appliances.
Customer response has been overwhelmingly positive. The toaster currently holds 93 per cent positive ratings from more than one thousand customers, with many praising its durability, even browning and ease of use.
Others say the high-lift lever makes retrieving smaller pieces of bread dramatically less annoying, particularly for English muffins and crumpets that usually disappear into the toaster abyss.
In an era where kitchen appliances are increasingly doubling as home decor, this is one of those rare products that manages to combine style with actual practicality.
It looks expensive on the bench, performs like a premium appliance and solves surprisingly specific breakfast frustrations people deal with every morning.
For shoppers looking to refresh their kitchen without spending hundreds on a full renovation, this might be one of the easiest upgrades currently on sale.
