If you look inside the makeup bags of celebrities and makeup artists, you’re guaranteed to find some hidden staples.
Because there’s nothing more satisfying than a formula that does exactly what it promises — with a few hidden benefits thrown in.
Lanolips 101 Ointment Multipurpose Superbalm does exactly that.
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Widely loved and often dubbed the “world’s best lip balm,” it goes beyond simple hydration.
Also used on cuticles, brows, dry patches and even for makeup hacks, it’s become a multi-use essential many people can’t live without.
The $18.95 balm has even been called a “literal miracle” — because it really is that good.
Lanolips has just launched the #101Challenge, which has quickly turned into a global social moment.
Beauty lovers and creators are sharing the many ways they use the cult-favourite 101 Ointment Multipurpose Superbalm — and the list keeps growing.
From lips and brows to cuticles and dry patches across the body (like elbows), each video proves there are hundreds of ways to use it.
The result? Banished dryness wherever you need it most.
“Especially excellent for dry lips and cuticles. I find that the ointment works quickly and I see results after my first use,” writes one shopper.
“I love the 101 Ointment. Most lip balms don’t last very long, this one does. It keeps my lips soft and healthy. It’s also great for cuticles,” another adds.
Looking for more lip balms? These are the four other formulas on everyone’s lips.
1. Ole Henriksen Pout Preserve Peptide Lip Treatment, $30
Before Australia could get their hands on Hailey Bieber’s iconic rhode lip balm (now available at Mecca) they were searching high and low for Ole Henriksen’s peptide formula.
Seriously good at delivering long-lasting hydration to lips, the formula has endless reviews raving about its moisturising qualities.
“This is THE best peptide lip treatment I’ve ever used, lasts so long, the scent is SO nice and I absolutely love the colour of it on,” writes one shopper.
Available in five subtle shades for a gentle pop of colour — Aussies agree it’s worth the $30 price tag.
2. Laneige Lip Sleeping Mask, $31 at Sephora
This K-beauty phenomenon is by no means a secret, and it’s still highly sought after today.
After rising to fame in countless ‘get ready with me’ videos worldwide, the Laneige Lip Sleeping Mask became a must-have for celebs and beauty enthusiasts alike.
While it’s designed to be applied before bed (you literally wake up to soft and supple lips) many users actually apply it like a regular balm.
It’s full of nourishing shea butter and antioxidants and is available in four shades at Sephora — where it has amassed a whopping 20,000 reviews.
“Easily the most moisturising lip balm i have ever used,” writes one reviewer.
3. Naturium Phyto-Glow Lip Balm, $19 at Sephora
When Hailey Bieber confessed to going through 15 jars of a certain body butter — the world took notice.
Naturium is a US-based beauty brand that has quickly gained traction across the globe, and as well as the iconic Glow Getter Multi-Oil Body Butter, the Phyro-Glow Lip Balm is another best-seller.
Jam-packed with all the good ingredients like phyto-derived esters, shea butter, cupuaçu butter and plant squalane, it gently nourishes lips without feeling too heavy.
Shoppers “love” the natural-looking shine that makes the lips pop.
“Great coverage, shine and is long lasting. Highly recommend this brand and product,” writes one reviewer.
“Similar to the summer Fridays in texture. I personally find this more hydrating without a white line residue,” adds another.
4. Rare Beauty Find Comfort Lip Butter Balm, $33 at Sephora
For those on the hunt for a non-sticky or greasy lip balm — you’ll love Selena Gomez’s Rare Beauty Lip Balm.
It’s perfect for daily use or even as an overnight mask, promising to coat the lips in hydration for instantly visible results.
Thanks to a mix of hyaluronic acid and shea butter, shoppers say the formula is “so buttery and smooth” and “hydrates lips perfectly”.
Some have even commented that the formula applies thinly to the lips, making it the perfect balm to apply before adding colour via a gloss or lipstick.
There’s just four colours to choose from — with “Loved Tea Rose” proving to be a popular shade.
