We all love witnessing an iconic comeback, whether it’s Michael Jordan’s triumphant 1995 return to basketball or Pamela Anderson’s recent rise to celebrated-actress status. But for shopping editors, there’s another kind of resurgence that makes us giddy with excitement. I’m talking about Amazon Prime Day, of course, which is officially a go. (Insert confetti emoji here.) The online retail giant announced that its highly anticipated savings extravaganza, Amazon Prime Day 2025, will be twice as long this year, kicking off on Tuesday, July 8 and wrapping up Friday, July 11. That’s 96 hours of deals, and according to Amazon, this splashy sale will be chock-full of “deep discounts across more than 35 categories including electronics, kitchen, beauty and apparel.” In short, there’s a little — or a lot of — something for everyone.
Now, if this will be your first Prime Day rodeo, here are some basics to keep in mind: The majority of the best Prime Day deals are, as the name implies, exclusively for Prime members. That means you’ll need an Amazon Prime membership to take advantage of the steepest markdowns and score the lowest prices. Signing up is easy, and you can even opt for a free 30-day trial before committing to a plan. After that, you’ll be charged $14.99 per month, which grants you access to dedicated deals, fast and free shipping, Prime streaming content and more.
Our trusty team of shopping experts will be providing more updates as it gets closer, and in the meantime? If the prospect of scoring fabulous prices on home essentials, tech gear and more excites you, you don’t have to wait until next month. We’ve spied some stellar on-sale gems at Amazon already — after all, the early bird gets the worm…
The best early Prime Day deals
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“If you’ve got a habit of toggling between a dozen apps, streaming videos and replying to messages at once, you’re in for a treat. This iPad is ready to keep up with whatever you throw its way. And if you’re into gaming, the graphics capabilities mean you can play even demanding games without dropping a frame.”
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Amazon
Save $76 with code
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Save $60 | Lowest price ever
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Save $11 | Lowest price ever
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Hold the phone — Amazon Prime Day 2025 promises to have some of the year’s best bargains. (Getty Images)
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
