Hailey Bieber subsequently broke the internet with her recent GAP x Hailey Bieber campaign.
Her much-anticipated GAP collaboration, inspired by effortless ’90s denim and the laidback style of 1996 sold out overseas.
From the oversized silhouettes to the nostalgic campaign imagery, every detail has shoppers wanting a pair of “The Hailey Jean” before they were even available to shop.
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There is just one problem. The limited edition capsule has not made its way to Australia.
While international shoppers could snap up the collection online and in select stores across North America, the United Kingdom, China, Japan and other international markets, Australian fans have been left admiring the campaign from afar and wondering how to recreate the look.
Thankfully, the search may already be over.
If you have been dreaming about Hailey’s relaxed denim aesthetic, the Assembly Label Low Curve Mid Rise Relaxed Wide Leg Jeans, available from David Jones for $140, deliver an incredibly similar silhouette that captures the same effortless cool.
Designed with a flattering mid rise waist and an easy wide leg fit, the jeans channel everything people love about classic ’90s denim.
They are fitted through the waist before falling into a relaxed, full length leg that looks equally at home with a simple white tank, oversized leather jacket or cosy knit.
The mid blue wash adds to the vintage appeal, complete with subtle fading through the leg for that perfectly lived in finish.
Crafted from 100 per cent cotton denim, they also promise the structured feel denim lovers have been embracing as the trend shifts away from super stretchy skinny jeans.
Other thoughtful details include a classic five-pocket construction, belt loops and a zip fly with button closure, making them a timeless wardrobe staple that will work well beyond one fashion season.
Hailey’s own GAP capsule centres around two relaxed fits, the Extra Baggy and the ’90s Low Rise Loose jean.
Retailing for USD $89, or approximately AUD $127.65, the collection celebrates easy dressing with oversized proportions and vintage-inspired styling that feels straight out of an old campaign from the mid ’90s.
It is little wonder the campaign has become one of fashion’s biggest campaigns of the year. Relaxed denim has officially reclaimed its place as the go-to silhouette, replacing ultra-skinny styles with pieces that feel effortless, comfortable and endlessly wearable.
The Assembly Label pair delivers that same fit without needing to wait for an Australian release or pay international shipping.
It is an easy way to join the trend while investing in a pair of jeans that will likely become one of the hardest-working pieces in your wardrobe.
Whether you style them with sandals, sneakers or a kitten heel, the relaxed shape does all the heavy lifting. Add a white tee, vintage sunglasses and a leather belt and you have the kind of off-duty outfit Bieber has made her signature.
For now, Australian shoppers will have to admire the official GAP collaboration from a distance, but this local find proves you do not need the limited edition label to recreate the look.
Be right back while we add these to the cart and put “Linger” by The Cranberries on repeat.
